Social Media Hacks for the Busy Librarian

Social Media Hacks for the Busy Librarian

Laurel Eby & Elisabeth Thomas

Social Media and Marketing go hand in hand

Social Media Roadblocks

1. Too busy (reference, programs, events, classes, etc.)
2. Don’t know what to post (content)
3. Don’t know how to post
4. Can use it in dossier
5. Just can’t be bother (not interested)

Social Media Hacks

1. Automate Cross-Posting
1. IFTTT
   

   

   
   

   
2. Create recipe that works for your community
3. Pull all hashtag photos and pull them onto their professional page
1. Have other people create the content for us - SHARE STORIES
2. This feature has been pulled due to privacy issues with Instagram June update.
2. Schedule posts in advances
1. Mobile Devices
2. HOOTSUITE

1. Schedule posts in advance
2. Post once to all social media platforms
3. AWESOME
1. Make it easier to post
2. Repost App by Red Cactus LLC
1. Toggling Between Instagram and Repost by Copy Share URL  ( gives credit)

WHAT HAVE I LEARNED

1. Be flexible to social media changing
2. Coworkers should let social media posters know beforehand
3. Spread the work
4. Let go of control and let others post - Be okay with a variety of voices and images
1. Broader voice to interest others

How to Spot Emerging Tech Trends

A Model for Evaluating Emerging Technologies in a Library Setting

Jennifer Koerber

THE MODEL

Source of Information > Discovery! > Questions/Brainstorming > Research> More Questions/Brains> Acquisition> Pilot/Trial> Feedback > Roll Out at Scale

These steps “Keep a Light Pulse”  and you will experience repetitive “re-discovery!”

RESOURCES

1. Tech News
1. The Verge
2. CINET
3. Endadget
4. Gizmag
5. Gizmodo
6. Tech Crunch
7. Kickstarter technology project
8. ZDnet
9. ArsTechnica
10. Slashdot
11. Hacker News on yCombinator.com

2. Mainstream Resources
1. Buzzfeed
2. LifeHacker,
3. Mind/Shift
4. Slate
5. NPR
6. CityLab
7. The Atlantic, Economist (esp Tech Quarterly), NYT, WSJ, WP
3. Library and Nonprofit Resources
1. NTN (nonprofit technology network)
2. ALA transforming
3. Chronicle of Higher Ed
4. PEW internet of life
5. ALA tech source
6. Government Agencies
7. Library of the Future

CONFERENCE (Technology)

You can attend or Ghost Conferences - if you look at the Panel and Session description you can get the Buzzwords and do the search on your own.

• CES
• E3
• DEW
• GDV
• NTC
• TecHomeX
• WWDC
• Google I/O
• Defcon

Word of Mouth & Real Life

• Peers
• Staff
• Other Libraries
• Social Media
• Community Meetings
• Family & Friends
• Window Shopping

RESEARCH AT WORK:

Shows that professional development and staff technology proficiency are management priorities (reference, research, technology).

Favorite products or ideas mentioned

VR (refer to previous post )

Code - A- Pillar

Stick PCs

Knityak.com

Staying Aware of Technology Trends even -

if we can not buy or implement it we can try !

Slides available at www.jenniferkoerber.com

VR: Virtual Reality

Virtual Reality

Robert Tanstett

What is the purpose of VR at the Library..... GAMES, EXPERIENCES, & PRODUCTIVITY.

This ties in directly with the idea of experiences are stories.

Terminology

• Reality
• Mediated Reality & Mixed Reality (WebCam)
  

  
• Can’t interact with it
• Can’t do anything with it
• 360 Video (Live and Filmed) - NOT VR
• Do it on your own at your library with mutiple cameras
• Fully spherical film that show everything around you
• Simulates VR but ISN’T
• ANYONE CAN DO IT  
• Cardboard Camera/ Youtube 360
• Immersive Reality (most of think of with VR)
• You have to be fully interact with EVERYTHING
• Sound is necessary!
• Haptic Feedback (on the phone)
• By restricting the world to a small space this is possible
• Expand slowly but surely
• Augmented Reality (Real World with an Overlay)
• Hardest to do
• Fully locational overlay on reality
• Word Lens
• IKEA
• Promise of Google Glass next generation
• GOOGLE TRANSLATE (Very cool example)

• Hololens & Magic Leap
• ONLY POSSIBLE WITH A BUNCH OF PROJECTORS (Lasers in your eyes!!!!)
• OR WITH HEADBANDS

• Virtual Reality
• 3D computer generated environment
• You are immersed within it
• You can see anything else around
• Able to manipulate or perform a series of actions
• 360 Sound is expected but is currently NOT always inclusive.

TERMINOLOGY FOR GEAR

1. Head Mounted
1. Contact Lenses
2. Eyeglasses
1. Google Glass
2. Magic Leap?
3. Visors
1. GOOGLE CARDBOARD (25 Million)
2. GALAXY GEAR (Samsung Gaxaly)
3. Oculus & HTC Vive
4. Microsoft Hololens
2. HUD (Heads Up Display)
1. Air Force (http://www.dailymail.co.uk/news/article-3022720/Helmet-allows-pilots-plane-Airmen-new-1trillion-F-35-fighter-ground-thanks-400-000-piece-headgear.html)
3. Display
1. Optical Projection
1. Holograms with your phone (CD case hologram - YOUTUBE)
2. Monitor, Handheld (wear out quickly)
1. Most Visors Currently
2. NOT GOOGLE CARDBOARD (simple)

WHO IS DOING WHAT

1. Google Cardboard (Cheap, but alternatives:)
1. Merge
2. 

   View Master
3. Gear
4. Valve (STEAM)
2. HUD & Google Glass
3. Oculus Rift (easy to set up- 15 mins)
4. Vive (big setup - 45 mins) better experience
5. Hololens
6. Playstation
7. Meta2
8. Magic Leap

SO....

I would be very interested in holding a class on VR and really improving our community's digital literacy of what technology is coming out, how it works, and just getting people excited. So, I am REALLY excited to start revamping the technology classes in a way that they will offer more!