Social Media Hacks for the Busy Librarian

Social Media Hacks for the Busy Librarian

Laurel Eby & Elisabeth Thomas

Social Media and Marketing go hand in hand

Social Media Roadblocks

1. Too busy (reference, programs, events, classes, etc.)
2. Don’t know what to post (content)
3. Don’t know how to post
4. Can use it in dossier
5. Just can’t be bother (not interested)

Social Media Hacks

1. Automate Cross-Posting
1. IFTTT
   

   

   
   

   
2. Create recipe that works for your community
3. Pull all hashtag photos and pull them onto their professional page
1. Have other people create the content for us - SHARE STORIES
2. This feature has been pulled due to privacy issues with Instagram June update.
2. Schedule posts in advances
1. Mobile Devices
2. HOOTSUITE

1. Schedule posts in advance
2. Post once to all social media platforms
3. AWESOME
1. Make it easier to post
2. Repost App by Red Cactus LLC
1. Toggling Between Instagram and Repost by Copy Share URL  ( gives credit)

WHAT HAVE I LEARNED

1. Be flexible to social media changing
2. Coworkers should let social media posters know beforehand
3. Spread the work
4. Let go of control and let others post - Be okay with a variety of voices and images
1. Broader voice to interest others