This sunny morning in Monterrey started with an awesome
keynote speaker Brendan Howley. A Journalist, and screen writer who
currently writes for Info Today.
WE ARE SURROUNDED BY STORIES
He discussed that story telling is they key to future proofing a
library. Not physically telling stories to patrons, but the way
we communicate and share information. When we
market content there should be a story. "The more you know about
your audience, the better you will do".
Fun Fact according to Brendan, Librarians are trusted among the
community. Second on the list of trustworthy people. The top of the list are of
course doctors and ER staff.
When journalist create content they ask themselves and try to
answer "What? So what? Now what?"
Libraries are constantly evolving, they are not simply an
educational platform, they are becoming a cultural destination.
Libraries are brands. The services we provide should never be
about the library, but about the community.
No comments:
Post a Comment